There is no doubt that every company desires to have successful client relationships. This aspect in business includes numerous factors. However, one of the most overlooked methods of showing your preferred clients that you care about them is the sending of corporate gifts.
Most gifts are given to major clients. Some businesses also offer gifts to employees, prospective clients and long-standing customers. It is important to note that corporate gifts do not only need to be given at the end of the year, and could be more effective if offered during different times of the year.
Small gifts given to employees such as a golf umbrella or laptop case could serve as a small morale booster which can make a difference in the overall workplace attitude and enhance their feeling of value to the organisation.
Promotional gifts to clients have been used as a form of advertising for many generations. Customers remember your company every time they refer to their promotional wall calendar or use the branded pen they received.
However, before giving a gift to clients, it is important to find out whether any policies concerning gifts bind the recipient. Gifts are not allowed in some industries such as financial services, medicine, and insurance. Your intention should also always be clear so that it does not appear as a form of bribery in any way.
Why brand gifts for your clients?
Personalised Gifting Reinforces Your Brand
If your company values its brand, you need to make your customer aware of this as well. Corporate gifting services allow for customisable branding, which means your business logo accompanies the warmth felt by the recipient.
Keeps the Relationship Open
When the gift arrives, it opens up the lines of contact and communication. It is likely that the client will reply, providing an opportunity to discuss ongoing business needs and solutions. It also serves as a constant reminder of your business and the relationship between the client and the business.
Gives your business a competitive advantage
Your client works with many companies and suppliers. People prefer to do business with those they know and like. Corporate gifts may give your business a push up the favouritism ladder. Sending a thoughtful gift is the perfect way to distinguish your business as a preferred partner.
The design of your logo or company name on the corporate gifts plays a vital role in creating a strong brand image. The design needs to be effective.
Yours Eventfully has a large range and catalogue of corporate gifting at your disposal. Get in touch with our team to make use of these services.
At Yours Eventfully, corporate functions and private events are our priority. Ensure that your corporate event is memorable with our professional bespoke solutions, comprising of staging, décor, design, coordination, gifting and everything in between.
Our team has over ten years of experience in the event and exhibition industries, making Yours Eventfully the perfect fit for the perfect function.