Although every audience is different, there are tried-and-tested ways to better engage with your audience no matter the occasion.
Consider these points next time you plan a corporate event or private function:
Put Your Audience First
Start with your audience in mind. What do they care about? What are their interests? Find out where and how they spend their time online and offline. Knowing your audience well means that you can communicate more effectively at the event and devise a message that would be understood and relevant to all participants.
Focus on Storytelling
Keep your presentation (read: boring slideshow) short and to the point and engage in storytelling to push the message forward. Keep your audience engaged with cool stories and interactive Q&A sessions. Strong narratives, emotional reactions, variety, and interactivity make your presentation memorable and win over audiences.
Use Technology to Connect
Use social media feeds and apps to connect with your guests and allow audience members to join discussions, ask and answer questions – all in real time, as it happens.
Give the audience a choice to get engaged with your brand, network and interact online, not just offline, with the event’s content.
Make Space for Networking
Events are an ideal platform to mingle with like-minded people, connect and share ideas. Provide your guests plenty of time to engage with each other – before, during and after the event. Create a favourable social environment pre-and post-event where audience members can freely network. Opt for team building exercises to hone interactions during the event.
At Yours Eventfully, corporate functions and private events are our priority. Make your year-end corporate event memorable with our professional bespoke solutions, comprising of staging, décor, design, coordination, gifting and everything in between.
Our team has over ten years of experience within the event and exhibition industries, making Yours Eventfully the perfect fit for the perfect function.