Deciding on corporate gifts and promotional items to give away to customers and prospective clients should not be taken lightly. Ask yourself these questions to make the process easier.
Would you use the corporate gift yourself?
The easiest way to overcome the major corporate gift faux-pas – the perception of being cheap and cheesy – is to ask yourself whether you like it or consider using it yourself. The chances are that if you feel the above, your customers will most likely feel the same.
Would you be comfortable to associate your brand with the corporate gift?
A corporate gift carries your brand in the mind of your existing and hopefully future clients. Make sure the brand is well-represented when you give away any promotional items. You must be completely satisfied with your company logo being placed on an item since the gift becomes an extension of your brand by association.
Would you use the corporate gift daily?
The best corporate gifts are used daily, keeping your brand in the mind of your audience. It is why practical gifts work best, and why desk planners, notebooks, calendars, keyrings or coffee mugs are popular. With this in mind, consider ways to differentiate your corporate gift from the other competitors without losing its practical, daily appeal. A phone or laptop case, or a digital photo frame, for instance, can work just as well.
Would you think about your brand when receiving the corporate gift?
The goal of a promotional item is to increase your company’s brand recognition. The best gifts are not just practical, but also closely associated with your business activity. In this way, the client is more likely to remember your brand and what your business stands for.
A leather goods manufacturer which gives away leather wallets, for example, will create more impact this way than choosing notebooks or pens instead. The key is to choose an item associated with your business activity, if possible.
A professional supplier of promotional and corporate gifts with years of experience in the industry will assist you in making the right decision when choosing corporate gifting, in line with your company’s goals and event profile. Yours Eventfully offers a tailored service that provides you with a one of a kind experience for your gifting and promotional gifting needs. We can assist you in promoting your brand and growing your business by providing quality products with fast delivery times.
Contact us today to find out how our wide variety of promotional goods can get people talking about your brand.